Matchaholic

Matchaholic is a complete drink-brand identity carried by a single character: a blissed-out ginger cat clutching an oversized bowl of matcha, headphones in, sneakers on. The character does the heavy lifting so the brand feels warm before it says a word.

The system was built in order — from a first logo prototype to the final mark, then out to packaging (a cup sticker) and campaign banners. It ran live at the school Business Fair, on a tight sage-and-ginger palette.